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Stop Selling So Soon - The Counterintuitive Skill Your BD Team Needs
Building Balance Matt Verderamo Building Balance Matt Verderamo

Stop Selling So Soon - The Counterintuitive Skill Your BD Team Needs

Most construction BD teams make the same mistake: they start selling the moment a prospect shows interest. But the real power move is resisting the urge to pitch and instead staying in discovery long enough to uncover the priorities, risks, politics, and decision criteria that actually drive decisions. When you wait, your final pitch becomes dramatically more relevant—because it’s simply a reflection of what the prospect already told you they care about. The discipline to slow down is the skill that separates average BD teams from elite ones.

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Teach Your Team to See Around Corners
Building Balance Matt Verderamo Building Balance Matt Verderamo

Teach Your Team to See Around Corners

“Project excellence won’t save a company that can’t read the road. Markets shift. Backlogs thin. A-players get poached. Technology shows up whether you plan for it or not. If your managers can only think in weeks, you’ll live in reaction. If they can think in horizons, you’ll shape the next 12 months+.”

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One Common Flaw of Exec Team Members
Building Balance Matt Verderamo Building Balance Matt Verderamo

One Common Flaw of Exec Team Members

One of the best ways I have found for evaluating an executive's ability to think strategically is to start paying attention to their typical planning horizon. For those who don't know, a planning horizon is the period of time into the future in which you are looking to build your plan.

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Recruiting that Works
Building Balance Matt Verderamo Building Balance Matt Verderamo

Recruiting that Works

Every single person in your organization can be part of your recruiting efforts — they just need to be empowered to do it. When you rely solely on recruiters, you’re not only spending tens of thousands per hire, you’re missing out on the best recruiting resource you already have: your people. Teach them to build real relationships, reward their referrals, and watch how quickly your recruiting ecosystem grows.

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A New Way to Think About Sales & Marketing
Building Balance Matt Verderamo Building Balance Matt Verderamo

A New Way to Think About Sales & Marketing

Building a sales mindset isn’t about forcing deals or coming across as “salesy.” It’s about moving people naturally through three key stages: Target → Attention → Client. When you focus on building real relationships and consistently showing up with value, every conversation becomes a win—whether someone just heard of you, started following your work, or became a loyal client.

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How to Succeed as a New Manager
Building Balance Matt Verderamo Building Balance Matt Verderamo

How to Succeed as a New Manager

Leadership isn’t about being perfect—it’s about caring deeply for your people, being authentic about who you are, and consistently doing your best. When you practice these three simple principles, the anxiety of ‘Am I doing this right?’ starts to fade, and your team will follow you because they want to, not because they have to.

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Before You Burnout, Get Some Rest
Building Balance Matt Verderamo Building Balance Matt Verderamo

Before You Burnout, Get Some Rest

If you want to accomplish great things, one of your job responsibilities is to show up and be at your best. To be a great worker, you need to rest, enjoy the moment, and give yourself credit for the work you’ve already done. You’re no good to anyone if you’re burned out.

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Why Does Your Business Exist?
Building Balance Matt Verderamo Building Balance Matt Verderamo

Why Does Your Business Exist?

Your core purpose is the foundation of your strategy—it’s not what you do, but why you exist. When you lead with purpose, every decision becomes clearer, every message sharper, and your business begins to stand for something more. If you can answer why you exist, you’re already ahead of the pack.

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