Join us for an insightful conversation with Neil Agarwal, President and CEO, and Benjamin Britten, Director of Operations and Special Services at Frisco Woodline. In this episode, we explore the inspiring growth story of Frisco Woodline, a small business making waves in the lumber industry. Neil and Ben share their experiences navigating the challenges of expansion, detailing the strategic decisions that positioned them for success. We’ll dive into how they broke into the prefinishing and custom profiling markets, what inspired their bold moves, and the lessons they learned while overcoming the hurdles that come with growing a business. Whether you're a business owner looking to expand or simply curious about the inner workings of a thriving company, this episode offers valuable insights into Frisco Woodline’s journey. 6:24 Introduction of Guests Neil Agarwal and Ben Britten 8:48 GE Frisco History Celebrating 70 Years Next Year 10:56 Lumber is a Commodity- Locking in Pricing 12-18 Months 12:56 Lumber in the Trades 13:14 What Their Not Focused On 13:50 Three Step Approach: New Partner to Innovative the Business 15:40 Trends: Commodity Pricing, More Competition, Convenience Sells 18:35 What direction did you take the business? Trim and Molding 21:00 Industrial Wood Coatings 23:00 Buy or Renovate? 25:20 Working Your Project Plan 26:20 Return on the New Investment 27:00 Best Finish in the Industry: Demos 27:43 Slow to Adopt Prefinished in the MidAtlantic 29:00 Market Creation 32:00 Biggest Challenges: Where do they fall in the supply chain? 33:58 Sharing the Vision Internally 36:10 Being Adaptable and Praising Your People 38:17 Foundational Legacy Team 49:40 Next Guest Guest website: https://www.friscowoodline.com/products/ Thank You to Our Sponsors: Well Built Construction Consulting https://www.wellbuiltconsulting.com/ Steel Toe Communications (Digital Marketing for Contractors) https://www.steeltoecommunications.com/ Katz Abosch (Tax, Audits and Accounting) https://www.katzabosch.com/ Lawrence Law (Legal Challenges for Contractors) https://lawrencelawllc.com/ Sandy Spring Bank https://www.sandyspringbank.com/ Genesis AEC (Full Service Architecture, Engineering, Construction in Life Sciences) https://www.genesisaec.com/ Marsh McLennan Agency https://www.marshmma.com/?utm_source=... Construction Links Network: https://constructionlinks.ca/ For additional episodes and information visit https://www.themorninghuddleconstruct... Subscribe to our weekly e-newsletter for the latest updates. https://lp.constantcontactpages.com/s...