Retention is where companies struggle. Ryan Englin, COO of Core Matters, breaks down what it takes to keep employees, strengthen the company's reputation, and make the trades a top career choice. From HR and marketing collaboration to standout job ads and talent pipelines, we’re covering the real keys to becoming an employer of choice. 4:25 Meet Ryan Englin, COO of Core Matters 6:27 Core Matters' Mission: Empowering Employers 7:28 Becoming the "Employer of Choice" Vision 8:34 HR & Marketing: Synergizing for Talent Attraction 10:27 Marketing's Role in Employee Retention 10:50 Managing Your Company's Online Reputation 12:58 Building an Exclusive Talent Email List 13:30 Nurturing Potential Hires Through Lists 16:13 Launching a Career Newsletter Strategy 17:38 Proactive Career Page Development 20:14 Crafting Compelling Job Descriptions 20:43 Humanizing Job Ads: Focus on People 23:46 Employee Investment: A Key Motivator 24:50 Effective Communication: Investing in Language 27:08 The Impact of Delivery: "How" You Say It 29:07 Authentic Recruiting Videos: Best Practices 31:52 Achieving "Employer of Choice" Status 32:01 Defining Your Company's Identity 33:16 Building Trust Within Your Team 34:00 Emphasizing Company Growth & Opportunity 37:14 Connect with Ryan Englin Core Matters: https://corematters.com/ Youtube Description: Thank You to Our Sponsors: Well Built Construction Consulting https://www.wellbuiltconsulting.com/ Steel Toe Communications (Digital Marketing for Contractors) https://www.steeltoecommunications.com/ Katz Abosch (Tax, Audits and Accounting) https://www.katzabosch.com/ Lawrence Law (Legal Challenges for Contractors) https://lawrencelawllc.com/ Sandy Spring Bank https://www.sandyspringbank.com/ Genesis AEC (Full Service Architecture, Engineering, Construction in Life Sciences) https://www.genesisaec.com/ Marsh McLennan Agency https://www.marshmma.com/?utm_source=... Construction Links Network: https://constructionlinks.ca/ For additional episodes and information visit https://www.themorninghuddleconstructionshow.com/about Subscribe to our weekly e-newsletter for the latest updates. https://lp.constantcontactpages.com/s…